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10.000 copies of the magazine are disseminated on board of all flights, operated by the UM Air (Ukrainian-Mediterranean Airlines). A magazine is placed inside seat pockets and, as an average flight lasts three hours, almost all adult passengers have enough time to read it through. After every flight a part of magazines is taken by passengers (it is included in the ticket), the rest remain on board for new passengers. In 2006 the UM Air transported over 500 thousand passengers. A ticket costs $100-$500. Some part of the airlines’ passengers are foreigners with business interests in Ukraine.
4.000 - 6.000 copies of the MANDRY magazine are disseminated through the restaurant networks of Kozyrna Karta (36 restaurants), Carte Blanche (four restaurants) and Mirovaya Karta (13 restaurants). Clients of these restaurants usually take a (free) magazine with them – to read with their families or friends. Lunch in such restaurants costs 80-500 hryvnias per person.
1900 copies are distributed through sale and subscription. The MANDRY magazine is sold in Kyiv (shopping malls Globus, Kvadrat, Karavan, Piramida, book stalls), Ivano-Frankivsk, Uzhgorod and Lviv. The magazine can be subscribed to at the companies Presa and Samit.
4.000 copies of the magazine are delivered to travel agencies, insurance companies, banks, embassies, tourism ministries. The magazine is also delivered to the central office of EBA (European Business Association), which unites 657 international companies.
3.000 copies of the magazine are disseminated at annual travel and tourist exhibitions UITT and Ukraine Tourist, seasonal specialized exhibitions (extreme rest, tourist gear) and regional tourist exhibitions.
Our readers
• have medium or high incomes
• travel often (both, on business and to have rest) using services of airlines
• can afford a dinner at luxury restaurants
Our readers have rest at least three times a year and spend not less than $1000 per trip.
Some part of the circulation is disseminated to people employed in the travel, insurance and banking business.
Male / female 59% / 41%
AGE CATEGORY
Under 25 20%
26–34 30%
35–44 29%
45–54 18%
>55 3%
MARITAL STATUS
Married 65%
Single 35%
EDUCATION
High school, college 25%
University 75%
EMPLOYMENT
Company directors and owners 20%
Line managers and professionals 50%
Students 7%
Housewives 23%
Based on the results of a marketing research, conducted by the Consulting Union Navigator
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